On the occasion of the 50th birthday of Caseificio Nobili, we have given rise to a series of innovations pertaining to the image and communication of our company. Yes, 50 years, a very important accomplishment that we define as the “golden wedding anniversary with goodness” and we think it represents the perfect moment for us to concentrate on some new objectives, more in tune with what the marketplace requires today. Quality, first of all, but also a captivating image, fresh and in line with the new styles of consumption.
For this reason, we have relied on an agency specialized in communication and image and, together, we have developed a new type of packaging with an all new flavor. The innovative change will initially involve the Mozzarella Fiorita, then the Bocconcino and, gradually, all of the other Nobili’s products.
The colors we chose are white, black and gold.
White, like the purity of the 100% Italian milk which we have always been using to manufacture our cheeses.
Black, to catch the eye of a consumer that is always more attentive to newness, aesthetic and details.
Gold, symbol of the values in which we have always believed in and that mark the pact we conclude for half a century with thousands of families. Quality, transparency and uncompromised goodness.
Nobili, therefore, changes its aspect with a new step, renewing at the same time its image and its language. It is a small, yet at the same time big revolution which involves, beyond the packaging, information as well: to inform clients about this news, in fact, we have accurately planned a well-structured advertising campaign aimed at reassuring our customers and yours in this transition from “old” to the “new”. All of this with a confident and direct style, a reflection of the relationship we desire to have with all of our interlocutors.
A proverb says: “You cannot discover new oceans until you will have the courage to lose sight of the shore”. Let’s then cast off the moorings towards this new journey, sure that you will want to get on board with us to navigate towards success, trusting our first 50 years of experience in the sea of freshness!